National Nurses Week is May 6-12, 2025

At a Glance

• Partner: GoodRx
• Industry: Healthcare, Pharmaceutical Savings
• Solution: Knowwn’s Care Delivery Platform
• Results: Thousands of moments of care delivered to nurses’ offices and hospitals nationwide, driving surprise, joy, and deeper engagement during Nurses Week

The Challenge: Supporting Nurses Facing Record Levels of Burnout

The United States is grappling with a critical nursing shortage. According to the American Nurses Association, more than 500,000 experienced RNs are expected to retire by 2027, deepening the already serious staffing challenges. Burnout — fueled by lack or recognition, emotional strain, and staffing gaps — remains one of the top reasons nurses leave the profession.

Supporting, retaining, and celebrating nurses is no longer optional; it’s essential for the future of healthcare. Forward-thinking companies like GoodRx understand this — and are stepping up to make a difference.

GoodRx, whose mission is to help Americans get the healthcare they need at a price they can afford, knows that supporting healthcare workers is foundational to supporting patients. That's why, for multiple years, GoodRx has partnered with Knowwn, healthcare’s #1 solution for employee retention and burnout prevention, to deliver meaningful moments of care during Nurses Week.

The Solution: Personalized Care Packages Delivered Nationwide

To bring their large-scale appreciation to life, GoodRx knew they needed to partner with someone to make it easy.

Here’s how the program worked:

• Custom Collection Creation:
  Knowwn has many gifts that are perfect to share with an entire office. For GoodRx, it was just a matter of picking a few options and uploading emails so people could choose.
• Recipient List Upload:
  GoodRx uploaded the list of participating offices and hospitals, along with a custom branded digital message for each care package, ensuring a personal touch.
• Seamless Nationwide Delivery:
  Knowwn managed the logistics end-to-end, shipping thousands of care packages to recipients nationwide — just in time for Nurses Week.
• Surprise and Delight:
  Nurses were genuinely surprised and touched by the thoughtful gifts. Offices reported excitement, gratitude, and a renewed sense of being seen and appreciated — critical ingredients in combating burnout.
• Lighting-fast Implementation:
  From idea conception to reality in one day.

The Impact: Real Moments of Care at a Critical Time

The GoodRx and Knowwn partnership delivered more than just snacks — it delivered a message of deep gratitude and care at a time when nurses needed it most.

Key outcomes included:

• Thousands of nurses' offices and hospitals reached
• High engagement and positive feedback from recipients
• Strengthened emotional connection between GoodRx and the healthcare community
• Reinforcement of GoodRx’s mission to support healthcare access — not just for patients, but for providers too

In an era where 77% of nurses report feelings of burnout (source: American Nurses Foundation, 2024), small, intentional acts of care can be a powerful retention strategy. Studies show that feeling valued is a top driver of employee satisfaction and longevity, especially in healthcare environments.

Why It Matters: Fighting Nurse Burnout Together

Nurse burnout isn’t just a workforce issue — it’s a patient care issue. Every act of recognition, care, and support helps extend nurses' careers, protects patient safety, and strengthens the entire healthcare system.

GoodRx’s commitment to celebrating and caring for nurses, and Knowwn’s ability to scale meaningful, personalized care nationwide, showcase a model for how healthcare companies can truly make an impact.

At Knowwn, we make care personal — and scalable — because when healthcare workers feel seen and supported, everyone benefits.

About GoodRx

GoodRx is a leading digital healthcare platform that helps Americans access affordable and convenient healthcare. Their mission is simple but powerful: help Americans get the healthcare they need at a price they can afford. From prescription discounts to telehealth services, GoodRx makes it easier for millions of people to live healthier lives.

About Knowwn

Knowwn is healthcare’s #1 solution for employee retention and burnout prevention. Our platform personalizes moments of care for employees through Care Profiles, wishlists, and intelligent delivery — helping healthcare companies retain talent, boost morale, and combat the systemic issues of burnout and turnover.

Interested in learning how Knowwn can help you honor and retain your healthcare workforce? Get in touch today.

‍

‍